Every brand produced by our fantastic group has a glorious story that distinguishes it and makes it a favourite worldwide. When I think of Pershing, I recall the song by Queen, “Don’t Stop Me Now”, which speaks of entertainment, never want to stop and feeling vibrantly alive.

These are sensations that anyone who has experienced the famous “Pershing thrill” is well aware of. Because a Pershing is not driven; it is piloted, just like a fighter jet or a racing car.

Alberto Galassi, CEO of Ferretti Group